Core Values
Not defined
Core Focus
Purpose / Cause / Passion
Not defined
Niche
Not defined
10-Year Target
Not defined
Marketing Strategy
Target Market
Not defined
3 Uniques
Not defined
Proven Process
Not defined
3-Year Picture
Future Date
Not set
Revenue
Not set
Profit
Not set
1-Year Plan
Future Date
Not set
Revenue
Not set
Profit
Not set
Rocks
The “How Now” — actionable 90-day deliverables with a specific outcome, owner, and deadline
No rocks defined yet.
Issues List
All Issues →The “Roadblocks” — ideas, opportunities, or problems resolved in Level 10 Meetings
No issues listed.
The Chain of Motion
Goals and Rocks are strictly interdependent. Goals are the destination, Rocks are the individual legs of the journey.
10-Year Target
Your North Star
3-Year Picture
What the finish line looks like soon
1-Year Plan (Goals)
The specific measurable results for this year
Quarterly Rocks
The 3–7 “must-dos” every 90 days that make the 1-Year Plan a reality
Pro Tip: When setting Rocks, ask: “If we complete these 5 Rocks this quarter, will we be 25% closer to our Annual Goals?” If not, you’re doing busy work, not Rock work.
Goals vs Rocks vs Issues
These three elements form a hierarchy of timeframes and priorities, moving the business from long-term vision to weekly execution.
| Goals | Rocks | Issues | |
|---|---|---|---|
| Timeframe | 1 Year | 90 Days | Immediate to long-term |
| Purpose | Strategic objectives | Top priorities for the quarter | Problems or opportunities |
| Focus | Vision and direction | Actionable 90-day chunks | Removing barriers |
| Owner | Leadership Team | Single individual | Team or individual |
| Tracking | V/TO | Rocks List / L10 | Issues List |
Goals — The “What”
High-level objectives from the V/TO defining where the company wants to be in 1, 3, and 10 years.
Rocks — The “How”
The 3–7 most important things that must get done this quarter. SMART: Specific, Measurable, Attainable, Realistic, Timely. This is “working on the business,” not day-job tasks.
Issues — The “Roadblocks”
Anything standing in the way of achieving Rocks or Goals. Short-term: solved in weekly L10 Meetings. Long-term: parked on the V/TO for future quarterly or annual planning.